Josef Frank (1885-1967) was an Austrian-born architect and designer who adopted Swedish citizenship in the latter part of his life. He had an enormous impact on the history of Swedish design. He also had a design philosophy that is dear to my heart. “It doesn’t matter if you mix old and new, or different styles, colors, and patterns,” he advised in 1958. “The things you like will always blend, by themselves, into a peaceful whole.”
He developed his own type of modernism with elements like comfort, coziness, and color were at its centerpiece.
He used nature’s colors and forms in his interiors to be able to breathe and exude freedom even in closed rooms. For the same reason he preferred furniture that people could see through. A chair should have an open back and a cupboard should be on legs that were so high that one could distinguish the borderline between the floor and the wall. (Svenskt Team)
Schumacher's Citrus Garden is an archival Josef Frank is a hand-drawn pattern created in 1947. It was revived in 2014 as part of Schumacher's 125th anniversary celebration and in 2016 they introduced the pattern in wallpaper.
"The freer the pattern the better." Josef Frank. It is said that when he drew patterns, by hand, he twisted and turned the paper to make the prints naturalistic.
There's a retro coolness to his prints, giving off vibes of both nostalgia and freshness. Citrus Garden is at home in any room, even the outdoors. The brilliance of Schumacher to make this pattern limitless in its application is a delight, truly.
Wherever Citrus Garden pops up for you, remember it's story. Josef Frank's design has whimsy, color and the personality of a free thinker who acted in direct accordance with his dreams, desires, beliefs, and values.
Whether it be a bold statement where the Citrus Garden story is told as if on the big screen or on a tablecloth at your next soiree turn the pages and enjoy the story.
Trend or not - what makes a pattern special is the story behind it because that never goes away. It transports your space into a sanctuary filled with secrets that you can whisper to another or keep to yourself. So don't design by trend - fill your spaces with stories both past and present. Give meaning to your design plan. Never leave a space without meaning and purpose. It will reward you over and over again.
Be inspired!
Sources: Schumacher, Architectural Digest, Svenskt Team, Southern Living, Matouk, Conde Nast Traveler, Bunny Guinness, Pinterest
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